How To Craft The Perfect Email

The correct structure of emails is half the success of any newsletter. For perfect email, you need to know what elements it consists of. Here are some things that you need to remember while creating a newsletter.

Subject Line

Without a killer subject line, the message will not be opened. The subject of the letter is the name of the mailing list.

In the mailbox, it is graphically highlighted in bold. To get attention to the subject, it is not always enough to use provocative language. The following symbols help to hook the eye of the subscriber: numbers, brackets, exclamation marks and question marks, emoji and CapsLock.

Preheader

The sentence that follows the subject of the letter is a preheader. It needs to be written separately, otherwise after the topic you will see the phrase “View this email in your browser”.

Preheader helps the user to understand whether to open a message, so do not lose the opportunity to attract a subscriber. Let the preheader complement the headline, not live a separate life. In the preheader, it is better to indicate the term of the promotion: specify that the discounts are valid only for one day or for a week.

Header

Here you can see the company logo and main site headings. Sometimes company contacts and short slogans to the shares. Stylistically, the header is usually painted in the corporate colors of the company.

Main Part

This is the core of your email: persuasive text, promotional video or online game. There are no clear rules – the main thing is that everything should look harmonious, meet the expectations laid down in the subject of the letter, and convey the spirit of the brand.

Email marketing can increase your revenue, but certain tactics work better than others. If you’re not seeing results, consider the facts. Check out this infographic below to learn how you can fix everything that’s wrong with your email.